PepsiCo has revealed a new look for its Walkers crisps brand across its core range.
The group focused on a more premium finish for the new design that hopes to increase its visibility on the shelf.
New Look
“We’re excited to be unveiling the modern and refreshed packaging across the Walkers core range as we start the New Year,” Andy Hawkswell said, marketing manager at PepsiCo.
“Not only will it deliver the same great taste of Walkers that the nation loves but it will be easier for consumers to locate on the shelf and drive a stronger emotional connection with the brand.”
Hawkswell added that the group is confident the new packaging will grab the attention of shoppers and help drive sales for retailers.
“It is set to be an exciting year for Walkers and we look forward to sharing further information as the year unfolds.”
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.
