Unilever’s fabric conditioner brand Comfort has launched its Comfort Intense range, designed to provide ‘enhanced freshness performance’ to bridge the gap between consumers’ perceived and desired freshness from their laundry.
Comfort Intense will offer a super concentrated formula with a unique 15ml dose to provide consumers with freshness at all stages of the laundry process from wash to wear.
The small dosage also means that more washes can be fit into smaller bottles, freeing up space in shoppers’ cupboards and reducing their environmental impact.
Senior Brand Manager at Comfort, Fernanda Tubini-Roberts commented, “Comfort Intense is the next-generation of fabric conditioners, offering longer lasting, post-wash fragrance from the smallest 15ml dosage on the market – less than half the standard 35ml dose currently available in the category.”
Comfort Intense is already available in 38 and 64 wash formats across four scents, including Fresh Sky, Sunburst, Fuchsia Passion and Ocean Pearl, while cross-format promotion is planned for summer 2015, kicking of with a TV ad campaign starting on the 9th of May.
© 2015 - Checkout Magazine by Jenny Whelan.
