‘If you want to go fast, go alone. If you want to go far, go with others.’ – African proverb
In the seventh in a series of articles by LEAD Network Ireland, in partnership with Checkout, Owen Clifford, head of retail, Bank of Ireland, tells us why networking is the epitome of lifelong learning.
I do not claim to be an expert in networking, but my philosophy is guided by the following: ‘Everyone you’ll ever meet knows something you won’t.’
How many times have you heard someone say, “I hate networking,” “I’m not comfortable putting myself out there,” or “It’s just not my skillset?”
Too many times, I would guess, and perhaps they reflect your own thoughts.
In many cases, these feelings are based on a narrow perception of networking and fuelled by some widespread misconceptions.
Personally, the development of my network has been a positive and rewarding experience – providing support, guidance, education, and, equally importantly, a fantastic social outlet.
Myths
Firstly, let’s address and dispel some myths in respect of networking.
- Networking is only for extroverts – I’m an introvert. The best networkers that I have observed in my personal and professional life across PwC, Musgrave, and Bank of Ireland were people who showed a genuine interest in other people. I would not describe these people as ‘good talkers’, but actually as ‘excellent listeners’. Listening is a fundamental skill of networking, and a skill that introverts can do as well as (in fact, perhaps better than) extroverts.
- I’ve worked with the same people for years – it’s too late to start now. Your network is much more extensive than you think. It is not just your work colleagues – it’s your family, friends, neighbours, sports club, and all their connections. Therefore, everyone has a solid starting point, irrespective of age, etc. Networking has been described as akin to farming – it is about cultivating relationships, and it is cyclical (as opposed to finite) in form.
- I don’t have time to go to early morning/evening networking events. Do you need to run the Dublin Marathon to get fit again? No – there are so many fitness options that can be tailored to suit your schedule. Likewise, powerful networks can be built from initial LinkedIn engagements/connections progressing to one-to-one coffee catch-ups and larger events. A range of options are available if you engage with the right mindset.
- I’m not looking for a new job – what’s the point? Networking isn’t about finding a new job. It is about the development of mutually beneficial relationships. In emerging from our post-Covid linked cocoons, communication and interpersonal skills in a professional setting have been identified as a strong differentiator/quality that is in high demand and in need of development. Networking is a fantastic catalyst to support same.
Tips
Some useful tips that I have learned over the years in respect of networking are as follows.
- Actively listen. Focus on being interested, as opposed to interesting. Too often, we are thinking of what we are going to say next, as opposed to listening to someone. Give people your full attention.
- Remember things about the person – not just his/her/their business. Take time to discuss family, hobbies, etc. in a genuine, authentic manner. Compare a throwaway “How were your holidays?” to “How were your holidays in West Cork?” The small details matter.
- Don’t be afraid to ask for advice. It is not a sign of weakness and can often lead to new connections being made – “It’s not my area, but I know someone who you should speak to, etc.”
- Be a connector. If attending an event, try and ascertain who is also going to be there and who would benefit from being introduced to each other. When it comes to networking, you have to give to receive. People appreciate being introduced to new people.
- Seek different perspectives. It is natural that we are more comfortable connecting with people engaged in our industry or with similar backgrounds to ourselves. In broadening the focus of our network, we can establish a more diverse contact base, become aware of different perspectives, and differentiate ourselves from our peers.
What Do You Bring?
As one’s professional life develops, what you bring is equally important to what you do in a role.
An important element of what you bring to any role is your network.
Networking requires attention and focus to maximise its potential. Don’t be passive – take a positive, proactive approach.
It is a life skill, and with continued cultivation, it can be both rewarding and enjoyable.
Please feel free to join my network at https://www.linkedin.com/in/owen-clifford-35449677/.
LEAD Ireland is focused on developing a strong, diverse network across the Irish retail and FMCG sector. Our next in-person event – on 14 November, hosted by Lidl Ireland – will have networking as a key theme. Register to join us: The Power of Connections | LEAD Network (leadnetworkmembers.net).
Read More: Mentorship Series #6: The Importance Of Personal Branding
