In the first of our Mentorship Series for 2025, Managing Director of Irish Distillers – Ireland, Claire Tolan, talks about the importance of networking, and how, ultimately, it was netweaving that helped her master making connections.
In the dynamic world of business, the importance of networking cannot be overstated.
Although, looking at my CV, you could be forgiven for pointing out that I have spent most of my career working for Irish Distillers/Pernod Ricard and therefore maybe didn’t do enough networking to expand my career into different companies!
In my defence, I have had eight different roles, from brand ambassador in San Francisco to brand director for Jameson in the international marketing team in Dublin, to manager of the €12 million redevelopment project of the Jameson Distillery in Bow Street, before taking up my current role as managing director for our Irish business.
Together with my team, we are responsible for the sales and marketing of the full portfolio of Pernod Ricard products on the island of Ireland.
Therefore, I think it is fair to say that I have stretched myself internally into lots of different roles, which have given me great experience while working in the Irish Distillers Pernod Ricard network.
My career in the spirits industry began over two decades ago.
Fresh out of university, I quickly realised the importance of relationships.
My first job was working as a brand ambassador on the Jameson Graduate programme in San Francisco.
As a 22-year-old female working in a very heavily male-dominated industry, I was very grateful to Sandy Martinez, an industry veteran who took me under her wing and introduced me to key players and customers, expanding my network and opening doors.
Netweaving
Throughout my career, I have experienced firsthand how building and nurturing a strong professional network has been instrumental in shaping my career.
In my case, this professional network has been quite internally focused on people within our wider business.
My approach to networking is a bit different from the traditional style of networking and is best described as Netweaving, a concept that focuses on creating mutually beneficial relationships rather than traditional self-focused networking.
Traditional networking can sometimes feel transactional, involving events, business cards, and self-promotion.
Netweaving emphasises helping others by connecting them with people who can solve their challenges.
This approach builds genuine, trust-based relationships and aligns with the growing emphasis on authenticity in business.
Despite being an outgoing extrovert, traditional networking felt off-putting to me.
The idea of walking into a room full of strangers and handing out my business card was uncomfortable.
Netweaving resonated with me because it focuses on understanding others' needs and connecting them with helpful contacts, making networking more natural and rewarding.
Netweaving focuses on creating mutually beneficial relationships.
It involves connecting people within your network who can help each other.
This approach has been central to my career. For instance, during the Jameson Distillery Bow Street project, I connected stakeholders who contributed their expertise, resulting in a highly successful project.
Face-to-face interactions
In today's digital age, networking has taken on a new dimension.
Social media platforms such as LinkedIn have made it easier than ever to connect with professionals from around the world.
I have leveraged these platforms to expand my network and stay connected with industry trends and developments.
However, while digital networking is important, I believe that face-to-face interactions remain invaluable.
Attending industry conferences, trade shows, and networking events has allowed me to build deeper connections and establish trust with my customers and peers.
It was important for me when moving into my current role as managing director for Irish Distillers – Ireland to meet my customers and get to understand their businesses so, for me, the face-to-face interaction is always key.
Joining the LEAD Network has been a great way for me to build relationships with industry peers, from leading FMCG companies to our retail partners, which I am really enjoying.
Mentoring is a two-way street
I have enjoyed a great career to date, and I am passionate about mentoring the next generation.
Sharing knowledge and experiences is crucial for industry growth.
I actively participate in mentorship programmes, where I am guiding and supporting young professionals.
Mentoring is a two-way street, and I learn a great deal from my mentees' fresh perspectives and innovative ideas.
Networking/Netweaving has been a cornerstone of my career at Irish Distillers.
The relationships I have built over the years have provided support, guidance, and opportunities that have been instrumental in my professional growth.
As I continue to navigate the business landscape, I remain committed to building and nurturing meaningful connections.
Networking is about creating a community of professionals who support and uplift each other.
I encourage everyone to invest in their networks and experience the transformative power of these relationships.
LEAD network has enlisted the help of Wayne Peacock, leadership coach and CEO of Growth Minded. Wayne will provide expert networking strategies, practical frameworks, and actionable tips to help you connect with confidence during the virtual session.
Are you ready to elevate your networking skills? Join us on Wednesday, 26 March (15:00 – 16:00 GMT) for an insightful virtual event on mastering the art of networking.
Read More: Mentorship Series #8: Unlock Individual Growth And Potential
