Irish forecourt retailer Applegreen has reported that it has seen a considerable rise in sales since the launch of its vegan sausage roll.
Sales across the Applegreen hot deli have increased by 13% since the launch on 29th April, and an uplift of 43% is seen across the sausage roll range since this time last year. The group also revealed that the pastry already accounts for 19% of all its sausage roll sales.
The vegan sausage roll, known as The Vegan, is made with a plant-based blend of soybeans, chickpeas, herbs and spices wrapped in a flaky puff pastry.
Incredible Impact
Aaron Duggan, Head of Food, Applegreen said, “As the first retailer in Ireland to sell an Irish made vegan sausage roll nationwide, we had anticipated a certain level of hype, similar to that seen by the success of Greggs’ product launch, however, the response to “The Vegan” is far greater than we imagined”.
Duggan added that, from reviewing the sales figures, it’s clear that The Vegan has contributed to driving sales across our entire Bakewell café and shop retail offering
“The Vegan currently accounts for 19% of all our sausage roll sales, this has far exceeded our expectations.”
“We’re seeing the benefit of offering our customers a wider choice of good quality food on the go,” Duggan continued, “A robust advertising and PR campaign raised awareness of The Vegan, but I believe people are coming back into our stores because the taste speaks for itself.”
Applegreen’s thriving vegan offering is not just limited to its sausage roll range. The range also includes Moroccan Poké Bowl, Vegan Falafel and Hummus Wrap, Falafel and Couscous Salad, Spicy Chickpea and Kale Pie (coming soon), and a few variations of Fruit Salads.
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.
