Just over 6 in 10 (62%) adults claim to drink non-alcoholic drinks in social situations, with those aged 55-64 most likely to have consumed non-alcoholic drinks.
Central to the research, which was conducted amongst a nationally representative sample of 1,000 adults aged 18+ on behalf Retail Intelligence, was understanding what the opportunity for non-alcoholic drinks is in the future and in particular this summer.
Further to this previous behaviour, there appears to be a sizeable opportunity in non-alcoholic drinks this summer. There are some 6 in 10 (62%) adults who claim they plan on drinking non-alcoholic drinks at social events over the summer. Females (64%) are more likely to be planning this behaviour than males (59%).
When it comes to the different types of non-alcoholic which are planned to be consumed this summer, there is quite a wide selection of drinks in the repertoire. The most popular type of non-alcoholic to be consumed is fizzy soft-drinks, with just over half (54%) planning to consume over the summer at social events. The planned consumption of fizzy drinks is highest amongst those aged under 34 (66%). There are just over 4 in 10 (42%) who will be drinking fruit juices, with those aged 45-54 most likely to be consuming (50%).
There are almost 3 in 10 (28%) of those who will be drinking non-alcoholic drinks this summer who will substitute a non-alcoholic version of an alcoholic drink. This behaviour is driven by non-alcoholic beer, with some 20% claiming they will consume over the summer and 11% claiming they will consume non-alcoholic cocktails.
Planned non-alcoholic beer consumption is marginally higher amongst males (24%) than females (15%) and peaks with intended consumption amongst those aged 35-44, where a third (33%) of those who will drink non-alcoholic drinks this summer, will drink non-alcoholic beer.
For further information and more in-depth analysis in relation to planned non-alcohol consumption over the summer months, please contact Robbie Clarke at Empathy Research.
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