7UP Free was the biggest spender on outdoor advertising in the Food & Drink category in July 2016, according to the latest Posterwatch report from PML Group.
The drinks brand accounted for approximately €269k worth of spend, with its 7Up Mojito campaign. Coca-Cola and the Coca-Cola range took second and third place for July, accounting for €251k and €204k worth of spend respectively.
Other big spenders during the period included HB’s Good Bye Serious (€202k worth of spend), Sprite (€197k worth of spend), and Onken (€155k worth of spend).
In terms of Categories, Soft Drinks (€1.46m) and Beers & Ciders (€1.31m) took 2nd and 3rd place to Telecoms, no doubt appealing to the Summer season. Food accounted for €1.07 million in 5th place, and Confectionary & Snacking and Retail Outlets took 7th and 8th with similar spends of €763k and €757k, respectively.
Amy Burke, marketing executive at PML Group said: “Telecoms was the biggest spending category on Out of Home for July, followed by Soft Drinks and Beers & Ciders.
“PepsiCo and Coca Cola were both active on Outdoor and both featured in the top 10 advertisers, with Coca Cola in the second highest position. PepsiCo advertised 7UP Free and Coca Cola ran campaigns for Coca Cola and Sprite’s somewhat controversial ‘Brutally Refreshing’ promotion.
“Beers & Ciders completes the top three spending categories for the month. Diageo was the biggest advertiser for July and promoted a variety of its beer brands on Outdoor, such as Budweiser and Guinness Hop House 13; along with its Galway Races and Croke Park partnerships. Other campaigns that ran within the Beers & Cider sector include Corona Extra, Peroni and Estrella Beer.”
The figures contained in this report are based on published Media Owner rate cards and refer to display values only.
© 2016 - Checkout Magazine by Donncha Mac Cóil
Image courtesy of 7UP Twitter.
