The latest Consumer Insights from Empathy Research reveals that the majority (85%) of Irish parents buy more packed lunch ingredients such as rolls, sliced bread and bottled minerals when their children return to school.
Four fifths of parents of schoolgoing children say they have seen or heard advertising associated with children returning to school recently. Mums (85%) are more likely than Dads (75%) to have heard advertising for back to school.
The majority of parents living in Dublin (88%) and the Rest of Leinster (83%) are most likely to have seen or heard back to school advertisements, compared to those living in Munster (74%) and Connacht/Ulster (71%).
Almost two-thirds (63%) say they’ve noticed the same amount of back to school promotions as last year while more than 1 in 4 parents (27%) say they have noticed an increase in the amount of promotions on back to school items compared to this time last year.
Almost two fifths (36%) are encouraged by back to school advertising to purchase items they normally would not buy while their children are on holidays.
As a way of cutting costs, over half of parents with school going children (54%) have bought, or plan to buy, their children’s school uniforms in supermarkets.
Click here for more information from Empathy Research.
© 2015 - Checkout Magazine by Niall Swan
