Coca-Cola was the biggest spender on outdoor advertising in February 2016, according to the latest Posterwatch report from PML Group.
The drinks company continues to spend big (it was also top of the pile at Christmas), with its current campaign accounting for approximately €311k worth of spend.
The Fanta Rock Shandy campaign finished joint second, alongside Cadbury Flavourites, with both campaigns accounting for €253k worth of spend, while Avonmore’s Super Milk campaign accounted for €133k worth of spend.
Other big spenders included Cadbury Boost (€128k worth of spend), Nestlé Kit Kat (€124k worth of spend), and Dr Oetker Ristorante (€104k worth of spend).
When it comes to categories, the Finance sector came out on top, accounting for €1.284 million worth of spend.
Promotional campaigns for upcoming Movies placed second, accounting for €1.283 million worth of spend, while the Retail Outlets category, which was top in December, also spent heavily in February, accounting for €1.189 million worth of spend.
Amy Burke, Marketing Executive at PML Group, commented, "Following on from the January Posterwatch report, Retail Outlets remained the third biggest spending category on OOH, with an 8.6% market share.
"Lidl, one of the top 10 advertisers in February, continued to promote its partnership with the Ladies Gaelic Football association, running on a variety of formats including Golden Squares, Adshel, 48 Sheets and a 240 Sheet. SuperValu was another retail advertiser who ran Out of Home in cycles 3 and 4," she added.
"Beers & Ciders, Confectionery & Snacking and Health & Hygiene also featured in the top 10 categories on OOH for February while Heineken, Diageo, Mondelez and Unilever all feature in the top 10 advertisers."
The figures contained in this report are based on published Media Owner rate cards and refer to display values only.
© 2016 - Checkout Magazine by Niall Swan
