Research has shown, that the amount that European consumers spent on everyday items, such as food, drinks and toiletries has increased by 3.7% in the second quarter of 2017.
The Nielsen data which was based on a survey of grocery retailers across 21 European countries, highlighted that there was 'a significant increase at the tills for fast-moving consumer goods (FMCGs), the highest level in three years'.
Olivier Deschamps, Senior Vice President, Retailer Services Europe said that the increase across Europe is a reflection of four key factors, “Improving economic conditions, particularly in the likes of France and Spain, falling unemployment in a number of countries, consumer confidence rising to its highest level in years as well as inflation remaining under control."
The report also noted, that the rise in consumer spend also reflected a 2.0% increase in the prices shoppers paid for items and a 1.7% rise in the volume of items they bought.
"The timing of Easter also played a bit-part role,” Deschamps added.
© 2017 - Checkout Magazine by Donna Ahern
