For the first time Dunnes Stores has held its position as Ireland’s largest grocer for two consecutive months, according to the latest supermarket share figures from Kantar Worldpanel in Ireland, published today (14 March).
In relation to the latest supermarket figures published today for the 12 weeks ending 26 February 2017, David Berry, director at Kantar Worldpanel, explained: “Dunnes’ shoppers are adding more to their baskets, helping the retailer to maintain the title of Ireland’s largest supermarket this month. The grocer’s “Shop & Save” initiative is continuing to influence customers, with the average basket featuring an extra one and a half items – an additional €3 per trip and €25 million for the retailer in the past 12 weeks.”
According to the latest figures sales at Dunnes increased its market share to 22.9%, which is marginally ahead of SuperValu which comes in at 22.6%.
Berry added, “SuperValu remains hot on the heels of Dunnes, with a 22.6% share of the market. The retailer also managed to convince shoppers to splash a little more cash. The average customer spent over €1 more per trip, causing sales to grow by 0.5% amounting to an extra €3 million for the grocer.
“With Supervalu planning to open three new stores and refurbish a host of others, the retailer will be expecting to experience a boost in sales later in the year.”
It appears that the staff strike action, which lasted for eleven days lead to disruption for Tesco. Following three months of steady growth, Tesco sales dropped by 1.0%. Despite the industrial action only affecting eight stores there has been a clear impact on the retailer’s performance, with market share falling by 0.9 percentage points to 21.7%.
Aldi’s and Lidl’s success is continuing, with sales rising by 5.3% and 4.1% respectively.
The data showed that over the past twelve weeks Aldi attracted an additional 20,000 customers into its stores. Lidl’s uplift in sales enabled the retailer to increase its share of the market to 10.6%.
© 2017 - Checkout Magazine by Donna Ahern
