Irish shoppers make up to eight visits to a supermarket every month, which is the equivalent of two days a year.
Consumers spend an average of 34 minutes each time, according to new research from V360°, the shopper agency.
While grocery shoppers may go to the supermarket to shop for particular items, this research shows that they are 'very open to distraction while there, with 92% saying we have come home without the item they specifically went to pick up'.
The report indicates that 92% also admit to buying something different than they intended after they were exposed to in-store advertising. This isn’t just a once off, as nearly half of us claim to do this on a fairly regular basis.
Open to Persuasion
The new multi-disciplinary shopper agency says that consumers are 'also open to persuasion when shopping, with 79% saying they have bought food or drink items after receiving a free sample'.
“Our recent research gives a real insight into some of the typical behaviours that people engage in when shopping. A better understanding of shopper needs and behaviour can lead to providing better retail and product solutions,” says Stephen Rust, joint managing director of V360°.
“This, in turn, will help ease the burden for shoppers while helping retailers and suppliers succeed and thrive in today’s extremely competitive market.”
Nearly 8 out of 10 (78%) of the respondents said that if they forget their reusable shopping bag, they have refused to purchase a plastic bag and instead tried to carry home all of their items by hand.
© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.
