Research carried out by GSK shows that 80% of Irish people have some form of gum disease.
GSK have added the new Corsodyl Ultra Clean variant to its range to help tackle high gum disease levels in Ireland.
According to research carried out by GSK, shoppers aren’t actively addressing their oral healthcare needs, even though they claim that they are well aware of them. They also said that they find it hard to ‘differentiate between the various products and packaging in the oral health aisle’.
As a result Corsodyl are introducing this new design to grab shoppers’ attention. The new packaging will see its colour change to red, to ‘resonate with shoppers seeking to look after their gum health’.
The new Corsodyl Ultra Clean has a unique formulation with 67% sodium bicrabonate. It is designed for daily use for individuals with, or susceptible to, gingivitis, and is clinically proven to reduce plaque and help prevent bleeding gums.
The toothpaste will debut in the whole new packaging design to resonate with shoppers experiencing symptoms of gum disease.
GSK has invested around €500,000 in its massive media investment across TV, radio, digital, social media and includes a big-time shopper campaign.
Eilis Tobin, Marketing Manager, Oral Care at GSK commented: “Many people are still ignoring the early signs of gum disease and as one of Irelands leading gum care brands it is our responsibility to help educate and encourage sufferers to take early action.
“We’re still seeing progress with shoppers, with Corsodyl outperforming the toothpaste category as well as the increase we’ve seen in sales of gum care products across the category in recent years. By ensuring shoppers understand the brand, providing the right product and talking to more consumers than ever before, we can bring healthy gums to the forefront of the oral care regime for the Irish population.”
© 2017 - Checkout Magazine by Aidan O'Sullivan
