Over half of Irish adults admit to not sticking to shopping lists when doing their main grocery shop. According to the latest Consumer Insights report from Empathy Research, 57% of Irish adults who write a shopping list for their main grocery shop admit to 'regularly buying items' that are not on their shopping list, while a further 35% indicated that they 'sometimes indulge in impulse buys'.
Meanwhile, 1 in 5 (21%) of those who write shopping lists for their main grocery shop 'regularly forget items' on their shopping list, while a further 42% indicated they 'sometimes' forget. Looking at this by gender, females are more likely to forget items on their shopping list than males, with almost 1 in 4 (24%) females saying they regularly forget items, compared to 16% of males.
Almost two thirds (64%) of Irish adults write a shopping list when they do their main grocery shop. Females (69%) are significantly more likely to write a shopping list than males (58%). Looking at this by age, under 35s are more likely to write a shopping list when doing their main grocery shop than older age groups.
An old-fashioned paper list is still the most common type of shopping list, with half (50%) of Irish adults indicating they write the shopping list for their main grocery shop using pen and paper. Almost 1 in 5 (17%) Irish adults write their grocery list on their phone. Looking at this by gender, females are significantly more likely to write shopping lists on paper (53% vs. 45% males) while marginally more females (19%) write shopping lists on their phone compared to males (15%).
Of those who write shopping lists for their main grocery shop, 6 out of 10 (61%) indicated that their list consists of generic terms only such as tea, cereal, etc. Almost 1 in 5 (17%) indicated that their list consists mainly of generic terms with a few specific brand names while a further 13% indicated they have an almost equal amount of both generic terms and brand names.
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© 2016 - Checkout Magazine by Niall Swan
