According to the latest Consumer Insights report from Empathy Research, almost half (46%) of Irish adults think pre-packed meals prepared by a supermarket’s deli are better quality than branded pre-packed meals found on the shelves.
In addition, fewer than 1 in 4 (21%) of Irish adults think branded pre-packed meals found on the shelves are better value for money than those prepared by supermarket delis.
Almost 2 out of 3 (64%) Irish adults have bought pre-packed meals from a supermarket deli before. Looking at this by gender, marginally more males (66%) have purchased supermarket deli-prepared meals than females (61%).
The majority (82%) of supermarket deli pre-packed meal buyers purchase these meals for themselves. This was significantly higher among males (88%) than females (75%).
Meanwhile, more than two-fifths (44%) of Irish consumers would like to see a wider range of pre-packed meals prepared by their supermarket’s deli. Significantly more males (48%) were of this opinion, compared to females (40%).
Click here for more information from Empathy Research.
© 2016 - Checkout Magazine by Niall Swan
