According to the latest Consumer Insights report from Empathy Research, 56% of those who have travelled abroad in the last 12 months have bought alcohol in the airports that they were travelling through.
Male consumers are significantly more likely (62%) to have purchased alcohol in airports than female consumers (50%).
Despite the attitudes of certain age demographics towards alcohol consumption, there isn’t that much difference across all age groups. Some 68% of consumers aged 18-24 year are likely to buy alcohol in airports, compared to 51% of 25-34 year olds, 56% of 35-44 year olds, 52% of 45-54 year olds and 55% of 55+ year olds.
The majority of duty free purchasers say they chose to buy alcohol in the airport because of the price (82%), while fewer than 1 in 5 chose to buy alcohol in the airport because of the range of alcohol on offer (15%) or the quality (12%).
Other reasons for purchasing alcohol in the airport include buying gifts for family/friends and the availability of certain brands/products outside of Ireland.
Click here for more information from Empathy Research.
© 2015 - Checkout Magazine by Niall Swan
