Frozen foods retailer Iceland Foods is “stepping up” its opening programme in the Irish market, according to joint managing director Nigel Broadhurst, with the business planning to open up to ten stores here between now and next March.
“We are stepping up our opening programme with the aim of opening seven to ten new stores in Ireland during our current financial year to March 2017,” Broadhurst told Checkout.
Broadhurst restated the retailer’s plans to open as many as 50 stores in Ireland over the coming years, as previously announced in 2013.
“Opening 50 stores in Ireland remains very much our objective,” said Broadhurst. “The challenge as always is finding the right sites to ensure that we are successful. It would have been very easy to open more stores, but in the wrong locations, and we have no intention of falling into that trap.”
Around one third of the products sold in Iceland stores in Ireland differ from those in the core UK estate, Broadhurst added, saying that there is “no limit” on the number of Irish-sourced products it plans to offer in the future.
© 2016 - Checkout Magazine by Stephen Wynne-Jones
