Ireland is increasingly becoming a nation of on-the-go tea/coffee drinkers, according to the latest Consumer Insights study from Empathy Research.
A quarter of respondents to this week’s Consumer Insights survey cited they purchase take away tea/coffee at least once a week, while almost 1 in 5 respondents (19%) said they buy tea/coffee from convenience stores such as Spar, Londis, Centra at least once a month.
Breaking these figures down by gender, males are far more likely to be frequent buyers, with almost a third (29%) saying they buy tea/coffee to go at least once a week, compared to 20% of females. Respondents with children (29%) are also more likely to purchase at least once a week, compared to those without (22%).
When take away tea/coffee buyers were asked how they would rate tea/coffee from convenience stores/forecourts on a scale of 1 to 5 where 1=poor and 5=excellent, over a quarter (28%) said they would rate it 4 out 5, while a further 8% would give it a 5 out of 5.
This is predominantly driven by frequent take away tea/coffee buyers, with almost half of weekly (45%) and monthly (48%) purchasers rating take away tea/coffee from convenience stores or forecourts 4 out of 5 or higher, compared to only 19% of respondents who purchase take away tea/coffee less often.
More than 2 in 5 respondents (43%) indicated they would be more likely to buy take away tea/coffee in convenience stores/forecourts if it was part of a promotion that included a cake or pastry.
Promotional deals involving coffee and pastries are most popular amongst men, with almost half of males (49%) indicating they would be more likely to buy tea/coffee to go if it was part of a special offer, compared to only 37% of females.
Click here for more information from Empathy Research.
© 2015 - Checkout Magazine by Niall Swan
