Kantar data has revealed that SuperValu sells more Bord Bia approved meat than any other grocery retailer. The data, released yesterday, revealed that SuperValu sold over 41,000 tonnes of Irish-sourced Bord Bia approved fresh meat in the 52 weeks to June 22, 2014.
Martin Kelleher, managing director SuperValu said: "Shoppers want quality food that they can really trust and that’s why they choose Irish meat as it is quality that cannot be beaten.
“The latest research from Kantar highlights that SuperValu is the number one supporter of the Irish meat industry, and is a key factor in why we have recently been recognised as Ireland’s most reputable brand.”
In addition to the Kantar data, a recent Red C poll showed that SuperValu meat quality consistently scores significantly higher than all competitors amongst Irish Shoppers.
Kelleher added: “The approach SuperValu takes in terms of traceability really differentiates us from our competitors and our policy of exclusively sourcing quality assured meat products, while supporting Irish farmers, means our customers can be confident they are buying meat products of the best quality, while supporting local farmers. With these latest figures from Kantar, we continue to set the benchmark for others to follow in the Irish grocery market.”
© 2014 - Checkout Magazine by Genna Patterson
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