Lidl and Aldi have both been named in the top ten most reputable organisations in Ireland, according to the annual Ireland RepTrak® 2016 study by The Reputations Agency, placing 5th and 7th respectively.
The discounters are the only grocery retailers named in a top 10, which is topped by Bord Bia. Other organisations from the food sector that ranked highly were SuperValu (11th), Kellogg’s (14th ), Glanbia (15th), Cadbury (16th) and Kerry Group (20th).
The independent study ranked each company on its RepTrak® Pulse score, representing an average measure of four emotional indicators: trust, esteem, admiration and good feeling. It also studied how organisations were rated across the seven more rational dimensions of reputation – leadership, products & services, innovation, governance, workplace, performance and citizenship.
Announcing the results Niamh Boyle, Managing Director, The Reputations Agency said, “In a rapidly changing global economy, it’s more important than ever for companies to gain the trust and esteem of the general public, in order to earn a strong reputation. The strength of that reputation drives supportive behaviours, ranging from purchasing the company’s products and welcoming the company into its community, to wanting to work for the company or even invest in it – on average top ten companies receive three times the level of support from consumers than the bottom ten companies.
Welcoming the findings, Aidan Cotter, CEO of Bord Bia, said, "Our reputation is inextricably linked to the hard work and commitment of tens of thousands of farmers and food producers across the country who have helped to build confidence in Irish food at home and overseas.
"While I am proud of everyone in Bord Bia today, and take great satisfaction that we have maintained the trust of the Irish public, we know that, ultimately, our reputation is based upon an effective partnership with those farmers, and those food producers," he added.
© 2016 - Checkout Magazine by Niall Swan
