Lidl Ireland has today committed to donate 1 million meals to Irish charities by 2020 in conjunction with FoodCloud, according to a statement it issued today (15 August).
The German retailer has said that it has partnered with hundreds of local charities who will benefit from the store’s surplus food.
The redistribution of surplus food allows charities to 'relocate funding, that would otherwise have been spent on food, towards their core service and support their underlying mission'.
“The rollout of a national food redistribution programme supports our objective to reduce food waste and positively contribute to the communities in which we operate." Deirdre Ryan, Head of CSR for Lidl Ireland said.
"Working with FoodCloud enables Lidl to connect with hundreds of charities across Ireland and support them in a meaningful way. The feedback we have received to date has been fantastic and our store teams are extremely engaged with the project.”
According to Lidl the redistribution of meals allows Lidl to contribute to local communities while also reducing the worldwide statistic 'that 30% of food produced is going to waste'.
"Each food donation represents a financial saving to the charity and a positive boost to our environment by reducing waste. Lidl Ireland will help us reach more communities and charities right across Ireland and we look forward to working with their local stores across Ireland.” Iseult Ward, Co-Founder and CEO of FoodCloud added.
© 2017 - Checkout Magazine by Donna Ahern
