Love Irish Food, in partnership with Exterion Media, have announced the launch of the 2018 Brand Development Awards.
Total investment to date in media and creative content to support Irish food brands is now €1 million.
The 2018 Brand Development Awards provide brands that carry the Love Irish Food logo with the opportunity to win €75,000 in advertising space and will be scheduled across Exterion Media’s retail portfolio and Retail digital network.
Reaching Target Audiences
The campaign will appear nationally for two weeks and includes print production and digital animation. Additionally, Owens DDB Advertising Agency will provide the winner with up to a €10,000 creative bursary to create and develop the Outdoor advertising campaign.
“At a time when Brexit has added much uncertainty to the market, the award allows the winner the certainty of knowing that they have an advertising campaign for their brand in their plans for 2019, a critical year for Ireland’s food industry,” Kieran Rumley said, Executive Director, Love Irish Food.
“The award will provide Irish SME brand producers with the opportunity to advertise to Irish consumers on a national level, giving them a huge opportunity to connect with their target audience and build their brand.”
Significant Boost
Antoinette O’Callaghan, Marketing Manager, Exterion Media added, “Over the last number of years this award has demonstrated the efficacy of advertising in driving both brand awareness and sales.
“This is a fantastic opportunity for a small Irish brand to step up their brand promotion efforts and leverage that opportunity to grow their consumer awareness. We look forward to working with the winning brand to maximise the opportunity this award presents.
Last year, East Coast Bakehouse won the Brand Development Awards, and Alison Cowzer said that the awards have given the brand a significant boost.
“The trade really embraced the opportunity in winning the award, which allowed us to coordinate promotional activity nationally across all accounts,” Cowzer said.
“We also achieved enhanced additional distribution, particularly down-trade which has positioned us for strong brand growth. I would encourage all Love Irish Food members to enter to be in with a chance of winning this great award.”
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.
