Love Irish Food and Exterion Media have announced McGargles, a brand of the Rye River Brewing Company, as the winner of the fourth annual Love Irish Food 2015 Brand Development Award.
As winners of the award, McGargles will receive €70,000 worth of OOH advertising space from Exterion Media, which includes a two week slot across Exterion Media's PurchasePoint retail portfolio as well as its premier digital Out-Of-Home network.
As winners, McGargles will also receive an €8,000 creative bursarry from OwensDDB advertising. Love Irish Food and Exterion Media will also mentor McGargles and plan the campaign to ensure it delivers the optimum results for their business objectives.
Niall Phelan, Co-Founder, McGargles Irish Family Brewers said: “We are all absolutely delighted to have won, we feel it is very important for our brand to be associated with Love Irish Food and the great work they do showcasing quality Irish food brands that are made in Ireland. We think the expert team at Exterion Media have the perfect avenue to bring our brand to our target consumer”.
Speaking about McGargles winning the Brand Development Award, Kieran Rumley, Executive Director, Love Irish Food said: “We at Love Irish Food are very proud of this initiative and it’s very reflective of the core goal of Love Irish Food as an organisation that is to promote and support Irish manufactured food and drink brands. After due consideration of several strong entries, the judges felt that McGargles were the worthy winners. This award will give McGargles a huge opportunity to directly connect with their target audience and will hopefully bring their brand to the next level.”
© 2015 - Checkout Magazine by Niall Swan
