The average quantity ordered across mobile devices in Ireland has increased by 11%, with mobile browsing activity growing by 46% year-on-year, according to a new report.
Mobile conversion rates, where a consumer goes from browsing to buying, increased by 6%, according to the January eCommerce Dashboard Report by Retail Excellence, compiled in conjunction with StudioForty9.
The highest conversion rate increases were reported in the pharmacy sector with over 3% for desktop and 1.7% across mobile devices, according to the report.
“We are seeing strong performances within pharmacy which has continually highlighted strong growth online over the past 24 months and those retailers with comprehensive online sales strategies,” said e-commerce manager at Retail Excellence, David Campbell.
Evolving Consumer Habits
“It is clear from our research that Irish consumers buying habits are evolving and it is important for retailers to recognise this,” Campbell continued. "Most do their research online before purchasing which is corroborated by the figures relating to mobile browsing activity which further highlights the essential need for more online activation measures and supports in next year’s Budget targeted at retailers. With the proliferation of cheap imports from outside the EU such supports are critical to Irish retail.
“With over €600 billion expected to be spent by European consumers online in 2018 and the changes forthcoming from Europe relating to Geo-Blocking and e-Regulations it is clear that retail is now boundary-less and there is a huge global opportunity for Irish retailers to capitalise on.”
The Retail Excellence / StudioForty9 eCommerce Dashboard Report is a monthly publication which calculates key online metrics and allows retailers to benchmark their performance within their individual sector, according to Retail Excellence.
© 2018 - Checkout Magazine by Kevin Duggan
