Over half (52%) of Irish shoppers are not dissuaded from using a trolley if it has a coin lock on it according to the latest Consumer Intelligence survey by Empathy Research.
Of 1,106 respondents, women were shown to be less dissuaded by coin lock trolleys (55%) than men (45%).
More than two in five (43%) would be tempted to use a wheel basket instead. People with children were more of this preference (48%) than those without (39%). Men are also far less likely to choose a wheel basket (29%) than women (51%). A quarter (26%) of 18-24 year olds said they would be more likely to use a wheel basket; this is significantly lower than all other age groups; 25-34 (43%), 35-44 (47%) and 45+ (45%).
The majority (83%) of Irish consumers will avoid using a trolley if they only need a few items, and more than half (56%) said they tend to buy more items if they use one. Female respondents (59%) said that they were prone to buying more items if they used a trolley than men (48%), even items that are not on their shopping list. Younger age groups are also more likely to add extra items to their trolley than older age groups; 18-24 (69%), 25-34 (58%), 35-44 (54%) and 45+ (52%).
Click here for more information form Empathy Research.
© 2013 - Checkout Magazine by Genna Patterson
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