Nearly 70% of those surveyed want help to eat well, according to recent research conducted by Bord Bia's Insight Centre, The Thinking House.
Bord Bia’s PERIscope study, the largest quantitative study of its kind in Ireland, has been exploring consumer attitudes a wide range of food related topics including local food, the environment, and health and wellbeing.
Grace Binchy, Consumer Insight Manager, Bord Bia said, "This level of knowledge and consumer understanding allows our food and drink producers, selling at home and abroad, to make well informed business decisions that serve customers’ needs better."
Binchy said that manufacturers should consider how they can help people to eat healthily, as well as digest nutritional labelling, create convenience in their lives and address changing perceptions around sustainability.
Other highlights from the research showed that 88% of respondents recognise that it is important to eat well and acknowledging a link between diet and mental wellbeing.
The findings will be reportedly presented to Irish food and drink companies in a series of events later this week.
© 2017 - Checkout Magazine by Donna Ahern
