Recent research entitled ‘The Forgotten Shop Floor’ which was conducted by Fujitsu Ireland has found that Irish shoppers expect more from their in-store retail technology experience.
It outlined that almost three quarters of the respondents said that they 'trust online retailers to deliver a better in-store technology experience then today’s high street retailers'.
A quarter of those surveyed said that that they make sue of in-store technology overtime they shop.
Kenneth Keogh, director of business development Fujitsu Ireland, commented on the research: “This research is very revealing as it illustrates how the consumer online experience and evolving role of technology in our day-to-day lives is driving expectations."
A vast majority of those surveyed also said that if online retailers such as Amazon or eBay launched physical outlets, they would be their preferred stores to shop in.
Keogh said, "The idea that the traditional high street retail outlet is facing extinction due to ecommerce is not supported by the research, rather there is a need for retailers to understand and transform their offering to meet the needs of consumers. This blurring of the lines between the physical and digital means that it is up to retailers to ensure that they can provide more services, greater speed and a personalised experience for shoppers on a day-to-day basis."
"Ultimately, digital transformation is the key to delivering on these requirements, thus helping the high street to be sustainable and maintain its central role in communities across Ireland.” Keogh added.
As well as shoppers, the research also included the feedback from retail staff and it showed that 90% of retail staff stated that in-store technology helps them to serve the customer better.
© 2017 - Checkout Magazine by Donna Ahern
