The latest Consumer Insights from Empathy Research found that almost a quarter of Irish adults purchase meal deals in convenience stores or supermarkets at lunch time at least once a week.
There were a total of 1,011 Irish adults surveyed.
Almost 1 in 4 Irish adults (23%) purchase lunchtime meal deals in convenience stores or supermarkets at least once a week. A further 18% purchase lunchtime meal deals at least once a month.
Breaking this down into gender, lunchtime meal deals are much more popular amongst males, with over a quarter of Irish males (28%) citing they purchase lunchtime meal deals at least once a week, compared to only 19% of Irish females.
In terms of the various age groups, lunchtime meal deals are most popular among younger age groups with two in every five 18-24 year olds (42%) citing they purchase lunchtime meal deals at least once a week. This is significantly higher than all other age groups; 25-34 years (30%), 35-44 years (28%), 45-54 years (19%) and 55+ years (8%).
When it comes to getting the best deal for their money, half of Irish consumers think lunchtime meal deals offer good value for money. Younger age groups appear to be more of this opinion than older age groups; 18-24 years (66%), 25-34 years (57%), 35-44 years (55%), 45-54 years (55%) and 55+ years (35%).
Although lunchtime meal deals appear to offer good value for money, only 16% of Irish consumers think lunchtime meal deals are a healthy lunch option. Looking at this by purchasers of lunchtime meal deals, only a third (32%) of those who purchase meal deals at least once a week think they are a healthy lunch option. This is significantly higher than those who purchase at least once a month (15%) or less often (10%).
The most popular choices when participants were asked to name their ideal components of a lunch deal were a sandwich (48%), water (41%), tea/coffee (39%), salad (35%) and wrap (31%).
© 2015 - Checkout Magazine by Niall Swan
