The latest Consumer Insights report by Empathy Research reveals that nearly 6 out of 10 (58%) Irish consumers have used an unmanned, pay at the pump forecourt service to buy fuel.
According to the research, slightly more women (59%) than men (57%) have used said services for their fuel needs.
The over 35s are most likely to have bought fuel at an unmanned forecourt; 65% of 35-44 year olds, 67% of 45-54 year olds and 60% of 65+ year olds say they have used pay at the pump services, compared to only 41% of 18-24 year olds and 51% of 25-34 year olds. Respondents with children were also considerably more likely to opt for these services, with 63% using 'pay at the pump' forecourts versus 55% of those without children.
Nearly two thirds (66%) of those surveyed would like to see more unmanned, pay at the pump forecourts in Ireland. Males (69%) appear to be slightly more likely to hold this opinion than females (64%). Most pay at the pump users aged 18-24 (76%), 25-34 (77%) and 45-54 (71%) would also like to see more unmanned, pay at the pump forecourts, which is noticeably higher compared to pay at the pump users aged 35-44 (65%) and over 55 (54%).
Security is the biggest issue putting people off using pay at the pump forecourts, with over a third (37%) citing such concerns as to why they haven’t used one, while 35% prefer to pay at a till.
1 in 5 non-users (21%) of such services say they would be worried about their personal safety when using a pay at the pump forecourt while 20% say they are put off pay at the pump forecourts because they 'don’t know how' to use them.
Click here for more information from Empathy Research.
© 2015 - Checkout Magazine by Jenny Whelan.
