The latest Consumer Insights reports from Empathy Research has found just over two-thirds of Irish motorists (68%) admit that they would drive further to avail of better forecourt prices.
Looking at this by gender, slightly more males (70%) are willing to drive further for a better price compared to females (65%). Dubliners (74%) are most likely to travel further for a better price, although this is likely due to the higher concentration of forecourts within Dublin, compared to other regions.
Price outweighs convenience when it comes to filling up your car with petrol/diesel, according to Irish motorists. The vast majority of Irish motorists (96%) said that price is an important factor when deciding where they purchase their fuel, while some 83% say convenience is important.
Meanwhile, two out of every five Irish motorists say that loyalty schemes influence where they fill up. This is highest among 25-44 year olds, with almost 1 in 2 motorists aged 25-34 (51%) and 35-44 (46%) saying loyalty schemes are an important factor when choosing where they purchase fuel.
The survey also found that more than 1 in 4 motorists (28%) say shops/delis are an important factor and that one in ten drivers will look to a forecourt that has a pump attendant available to them.
Click here for more information from Empathy Research.
© 2015 - Checkout Magazine by Niall Swan
