Frank and Honest Coffee launch new Cinema and Outdoor campaign focused on sustainability. For its new Cinema and OOH campaign, Frank and Honest wanted to be honest about its commitments to sustainability: how it sources its coffee from Rainforest Alliance Certified Farms that benefit forests, communities and wildlife. Initially, the brand team discussed sending a film crew to South America to create an ad campaign that highlighted these efforts, but to be frank and honest, that wouldn’t be a very good for the environment. Instead, Frank and Honest took the decision to fake the footage, shooting in garden centres and paddling pools in Rialto instead of flying to Rio, highlighting its sustainability message with a sustainably shot ad campaign. The message is clear. You can fake footage of South America, but you can’t fake genuine commitment to sustainability and you can’t fake great-tasting coffee. The new campaign which was created by Thinkhouse, the full service, independent, youth marketing agency can be watched here.
Employment in the retail sector in the UK declined by 2.8% year on year in the third quarter of 2019, a new report by the BRC has revealed. According to BRC chief executive, Helen Dickinson, it is equivalent to 85,000 people losing jobs in the retail industry in the past 12 months.
It is also the 15th consecutive quarter of year-on-year decline in the retail workforce.
Amazon has announced the expansion of Counter, a service that offers customers the option to pick up their Amazon packages at a partner location across the US. The online giant has teamed up with GNC, Health Mart and Stage Stores to expand its pickup network by thousands of locations. The pickup service, which is available on all same-day, one-day, two-fay and standard shipping delivery services, is available at no extra cost to customers, Amazon said.
Contract manufacturer McBride has seen a 1.8% year-on-year growth in household revenues in the first quarter of its financial year. According to a trading update, the company expects full-year earnings to be in line with expectations as its raw material and packaging costs, as well as logistics costs, were largely stable during the first quarter.
McDonald's Corp has missed Wall Street estimates for profit for the first time in two years as more investment to spruce up US restaurants and speed up service weighed on the world's biggest fast food chain. Rival fast-food chains in the United States have challenged its dominance with value meals and new menu items, including plant-based burgers and meat substitutes launched by rivals including Restaurant Brands International Inc's Burger King and Yum Brands Inc's KFC. McDonald's is seen late in reintroducing chicken sandwiches and rival Wendys Co has started serving breakfast.
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