Women in Ireland are responsible for 69% of grocery shopping amongst households, new research published by BWG Foods shows.
The research which was conducted by Behaviour & Attitudes also outlined that over a fifth of Irish men have no responsibility for grocery shopping at all, which compares to 5% of women.
It appears that special offers is key to attracting consumers to a convenience store. Also majority of those surveyed said that they are inclined to visit a grocery shop on a number of occasions throughout the week.
Commenting on the figures, Suzanne Weldon, Marketing and Communications Director BWG Foods said: “Research shows that shoppers are keenly focussed on securing greater value through more frequent and convenient shopping experiences, evidenced by the fact that the average person is now using convenience stores two to three times per week for their grocery needs. The research highlights the increasing power of promotions with 38 percent of shoppers more likely to choose their grocery shopping destinations based on special offers, compared to 28% in previous years.”
Figures also show that urban dwellers are more inclined towards shared shopping habits.
Weldon added, “As the trend of shared shopping responsibility continues to grow, we anticipate that convenience shopping will become the grocery option of choice for more and more people in the future.”
BWG are owners and operators of Spar, Eurospar, Mace, Londis and XL brands in Ireland.
© 2017 - Checkout Magazine by Donna Ahern
