Lidl Ireland has announced that its annual festive fundraiser Trolley Dash has raised over €280,000 in support of charity partner Jigsaw, the national centre for youth mental health in Ireland.
The fundraising initiative now in its 7th year has received phenomenal widespread support from generous customers across Lidl’s stores.
Speaking about the success of this year’s Trolley Dash, Owen Keogh, head of CSR, Lidl Ireland, said, “With restrictions over the past two years, looking after local community’s big and small is more important than ever."
"The whole team at Lidl Ireland are heartened by the generosity and that so many customers wanted to contribute to a cause that has a real impact for those looking for support in times of need,” he added.
Since its inauguration in 2014 the festive fundraiser has raised over €2 million for the supermarkets charity partners and given away trolley loads of Christmas groceries to the winners.
Trolley Dash
Winning customers, the past week, took to the aisles to scoop their Christmas shopping as part of the festive fundraiser and bagged over 170 trolley loads of groceries just in time for Christmas, the discounter said.
For two weeks in November, the Trolley Dash tickets were sold in Lidl stores nationwide for €1 each, offering customers the chance to win a supermarket sweep style dash around their local nearest Lidl store.
On receipt of the charity donation Joseph Duffy, CEO of Jigsaw, said, “We continue to see a significant increase in the demand for our services and supports across Ireland and it is so important that young people, their families, teachers and communities know that we are here to support them."
Other Seasonal Initiatives
Trolley Dash is just one of many initiatives by Lidl Ireland to fundraise for Jigsaw – the National Centre for Youth Mental Health and engage customers and local communities with various activities.
A special Lidl Elf Factory pop up event was also held at Lidl Ballyvolane, Cork, Oranmore, Galway and Tallaght, Dublin, where children were invited to stuff and name their own elf toy, create a special Christmas decoration and write and post their letter to Santa.
Lidl Ireland said that it has teamed up with House of Christmas Lights Dublin, a Lucan based house lights display to raise funds for its charity partner.
In support, the retailer highlighted that it has offered to match funds up to €5,000 raised through this year’s Christmas lights display between now and 6th January 2021.
2021 Checkout – your source for the latest Irish retail news. Article by Donna Ahern, For more Retail News click here. Click sign up to subscribe to Checkout.
