Irish consumers will spend an estimated €528 million on food and drink this Holiday season according to a new survey by Webloyalty (webloyalty.ie).
The research found that 77.3% of people, more than three quarters, plan to spend over €20 per person on Christmas dinner.
When it comes to Christmas shopping, discount stores such as Aldi & Lidl are less popular. Tesco is the number one choice for shopping for the festive season with a 25.4% share, followed closely by Dunnes (23.1%), SuperValu (21.9%) and Marks and Spencer (19.2%). Only 7.6% and 8.9% said they intended on shoppoing in Lidl and Aldi respectively
Almost half say a Christmas-themed box of chocolates, like Roses or Quality Street is an essential purchase, while a third say Christmas tins of biscuits are a must have. Unsurprisingly, the traditional Christmas dinner of turkey with all the trimmings is the most commonly eaten food. Pudding, mince pies, Christmas cake, and smoked salmon were other popular items.
Guy Chiswick, Managing Director of Webloyalty Northern Europe said: “Discounters don’t fare as well as other well-known brands. […] This indicates that consumers are willing to spend a bit extra on food at Christmas and there is clear demand for seasonal items.”
© 2014 - Checkout Magazine by Robert Moloney
