A study by research firm Carat has found that 59% of parents say that special offers around the back to school period are likely to affect which brands they purchase.
However, the study also found that Back to School ads for food items are the 'least likely to have an impact' on what brands are purchased, while one in five parents tend to ignore back to school ads altogether.
'Newspaper ads, TV ads and in-store advertising continue to be the most likely to have impact on back-to-school purchases,' the study found. 'These channels are closely followed by our new online additions of website ads, social media and online articles'.
When choosing the contents of a child's lunchbox, 84% of respondents said that nutrition was the most important factor they considered, followed by the need to ensure it is 'something the child would like to eat'.
Packaging and peer pressure continue to have the least impact on purchase considerations for school lunchbox meals.
© 2015 - Checkout Magazine by Stephen Wynne-Jones
