Aldi Ireland has signed a contract extension with poultry producer Manor Farm for a further year, worth €24 million to the supplier.
Manor Farm, a prominent producer of Irish chicken since 1775, has partnered with Aldi since 2011.
The extension of the partnership reflects the organisations’ long-standing relationship and is a recognition of the high-quality Irish poultry that Manor Farm supplies to Aldi’s 162 Irish stores.
All of Manor Farm’s products supplied to Aldi are 100% Irish, Bord Bia assured, delivered to stores daily, and fully traceable, from farm to fork.
Based in Shercock, Co. Cavan, Manor Farm currently employs over 900 people and sources fresh chickens daily from over 140 farmers based in Cavan, Monaghan, Louth, Meath and Limerick.
This renewed contract with Aldi will support Manor Farm to invest in both capacity and automation, enhancing the company’s operational efficiency and supporting the further growth of its farming and production base.
‘Dedication To Quality And Innovation’
As part of the new contract, Manor Farm will continue supplying a diverse range of products to Aldi, including its premium private-label higher-welfare free-range chicken product.
The supplier will also introduce a number of new products at Aldi, including its Specially Selected Festive & Dressed Chicken, launching in stores this December – just in time for Christmas.
Speaking about the deal, the buying director with Aldi Ireland, Peter Bough, said, “We are delighted to announce the continuation of our partnership with Manor Farm, who we’ve been proud to work with since 2011.
“This €24 million investment is a testament to Manor Farm’s dedication to quality and innovation.
“Since we opened our first store in Ireland, in 1999, Aldi has invested more than €10 billion with Irish suppliers, and we currently work with a network of more than 330 Irish producers.
“At Aldi, we are committed to ensuring that our range of high-quality poultry is certified by the Bord Bia Quality Assurance Scheme, meeting the highest standards for welfare.
“Manor Farm shares our commitment to this mission, and we look forward to continuing to provide our customers with an exceptional range of Irish, sustainably sourced poultry products through this partnership.”
‘The Highest Standards’
The chief executive of Manor Farm, Cathal Garvey, said, “Manor Farm has been in existence since 1775, producing chickens for several generations with select farmers.
“All our chicken is 100% Irish and fed with feed from our very own nutrition centre.
“We are proud to supply Aldi with chickens that are born, bred and reared in Ireland.”
Fiona Twomey, global retail specialist at Bord Bia, added, “This enhanced supply partnership between Manor Farm and Aldi is a strong testament to the importance of the Bord Bia Quality Mark and its prominent position with retailers such as Aldi.
“Aldi’s customers can be reassured that Quality Assured Manor Farm chicken comes from local poultry producers who work hard to maintain the highest standards under the Bord Bia Quality Assurance programme.”
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