Aldi Ireland is extending its contract with Limerick-based FemFuelz, born out of the Grow With Aldi programme, unveiling a new milestone contract worth €1 million.
FemFuelz specialises in female-specific nutritional and protein supplements, with each product formulated to meet the nutritional needs of the female body.
Its unique blends include Gut Balance, Super Greens, Pre-Workout and Whey Protein, as well as Vegan Protein, all of which retail for €16.49 and come in exclusive flavours, only stocked in Aldi.
The investment from Aldi marks a significant milestone for the female-focused nutritional brand and reaffirms the company’s commitment to supporting Irish producers and product innovation.
This contract will see FemFuelz launch multiple Specialbuy drops in Aldi stores throughout 2025.
The new contract will also allow the brand to further develop new products and flavours while permitting team expansion, supporting the company’s growth ambitions.
Siblings Kylie and William O’Donoghue founded FemFuelz in 2018, and the pair applied for Grow With Aldi in 2023.
To date, the company has secured contracts exceeding €1.6 million with Aldi.
This new agreement from Aldi ensures that FemFuelz products will remain available in all 163 Aldi stores nationwide, throughout the year, thus providing unprecedented retail access to Irish customers and FemFuelz fans.
‘Deeply Grateful’
Speaking about the contract, Kylie and William said, “We are thrilled to continue our journey with Aldi through this significant contract.
“Our goal with FemFuelz is to empower women with nutritional products that support their overall health and wellness.
“We’re deeply grateful for the Grow With Aldi programme and to the Aldi buying team, who have always supported our vision.
“It’s worth saying that applications for Grow With Aldi 2025 are open now and will remain so until 31 January.
“We can’t recommend the programme enough.”
Aldi Ireland’s buying director, Rachael O Connor, added, “FemFuelz exemplifies the boldness and innovation we seek in our Growth With Aldi participants.
“This contract not only highlights Aldi’s commitment to supporting Irish businesses, but demonstrates the opportunities that the Grow With Aldi programme can provide.
“We are invested in the success of small Irish businesses and are delighted to welcome FemFuelz back to 163 stores nationwide for 2025.”
For more information on Grow With Aldi, visit www.growwithaldi.ie.
Read More: Aldi Ireland Opens Applications For Grow With Aldi 2025
