Aldi Ireland scooped more wins than any other retailer at this year’s National Parenting Product Awards, which took place online, yesterday Thursday, 10 September.
The retailer took home 22 awards for their product range, with 14 of those for its Mamia brand.
Aldi won six Gold awards for products including the Mamia Organic Baby Food Range and Mamia Air System Nappies Size 3 to 6+, 11 Silver awards including Mamia Newborn Premium Nappies and Mamia Extra Sensitive Wipes and five Bronze awards for products including the Lacura 50+ 50ml Kids Suncream.
Commenting on the award wins, John Curtin, Aldi group buying director said: “It is a huge accolade to be recognised once again by the NPPA for our products. This is Aldi’s 21st year in Ireland, and we continue to expand and improve our range, offering parents what they need – high quality trustworthy products at affordable prices."
"Our range of award winning Mamia baby products, in addition to our range of branded products mean that parents can find all they’ll need when they walk through Aldi’s doors,” he added.
National Parenting Product Awards
The National Parenting Product Awards was established in 2014 and aims to be the gold standard in assisting parents and parents-to-be in selecting the right products for their child.
Commenting on this year's event, Gina Miltiadou, co-founder and managing director of Zahra, the creator of the awards said: “We are proud to announce the winners of this year’s National Parenting Product Awards. Choosing the best parenting products can be a minefield for mums and dads – especially if you’re a first-time parent in today’s challenging COVID-19 environment."
“With 49 categories, ranging from nursery items to car products, organic food producers and travel systems, the awards aim to acknowledge and ease the overwhelming decisions new parents have to make," Miltiadou said.
“This year’s event is also testament to local businesses who are continuing to adapt with courage to create the products and services that parents need most – and they should be celebrated and rewarded for their efforts in winning Irish consumers’ seal of approval,” she added.
© 2020 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.
