Aldi Ireland has launched its 2025 Grow With Aldi programme – open to aspiring Irish producers, suppliers and entrepreneurs until 31 January.
Grow With Aldi is a product accelerator and supplier development programme which selects the best of Irish producers and gives them the chance to have their product stocked in all 163 Aldi stores nationwide.
It offers successful applicants the opportunity to take their business to the next level with dedicated support from Aldi experts.
Successful applicants will join the ranks of past Grow With Aldi success stories such as Velo Coffee, FemFuelz, Cookie Dó and Walls Honest Chips.
Applications are now open for 2025 and will remain open until 31 January 2025, and can be submitted online at www.growwithaldi.ie.
Now in its eighth year, Grow With Aldi drives growth and opportunity for Irish SMEs, in partnership with Bord Bia.
An expert panel of Aldi buyers carefully evaluate each application, with finalist products debuting in Aldi stores across Ireland later this year.
In winter 2025, Aldi will announce the winners.
These winners will benefit from invaluable mentorship, gaining insights into supply chain management, marketing strategies, and the buying process.
Businesses will also have the potential to secure additional contracts with Aldi, enabling the business to reach new heights.
‘The Sky Is The Limit’
Sharing his insights on the programme, the owner of Velo Coffee and president of Cork Chamber Rob Horgan said, “Grow With Aldi was a gamechanger for Velo Coffee.
“It helped us reach a nationwide audience and connect with Irish customers like never before.
“The programme puts local products on shelves which drives brand recognition and Aldi’s mentorship gives businesses the support, and tools, to grow sustainably.
“To anyone considering applying, my advice is to go for it.”
Rachael O’Connor, buying director at Aldi Ireland, also encouraged hopeful businesspeople to apply, saying, “Aldi is passionate about supporting Irish businesses and championing the best of Irish produce.
“Today, we stock over 2,400 everyday products and work with over 330 Irish suppliers.
“Over the last seven years, Grow With Aldi has become one of our flagship supplier initiatives and we have invested €10 million in the programme to date, ensuring that Irish products take pride of place on our shelves.
“The sky is the limit for entrants so there really is no better time to apply.”
‘What Have You Got To Lose?’
Aldi Brand Ambassador Cassie Stokes launched the programme for the second year in a row.
Stokes noted the talent on show, saying, “I’m thrilled to be part of Grow With Aldi for the second year running.
“Ireland is full of incredibly talented producers, and I love using my social media platform to share their stories.
“I couldn’t be more excited to see what products come through the programme for 2025.
“To anyone considering entering, definitely apply before 31 January. What have you got to lose?”
Fiona Twomey, global retail specialist at Bord Bia, added, “We’ve worked with Aldi on this programme since its inception and are delighted to be part of an initiative that champions ambitious and innovative Irish producers.
“The programme offers excellent visibility and support to producers, giving them the opportunity to secure a national listing with Aldi.
“In addition, the mentorship and retail expertise Aldi offers is invaluable, helping producers to scale their business.
“We can’t wait to see this year’s applicants.”
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