Aldi and RTÉ 2fm have announced a sponsorship deal with The Nicky Byrne Show with Jenny Greene. The 14 month deal is effective today and includes nine sponsorship stings a day. Additionally Aldi will receive homepage sponsorship and a number of bespoke promotions throughout the contract term.
Aldi’s group buying director Rob Farrell said, “Aldi Ireland is looking forward to the partnership with 2fm and The Nicky Byrne Show with Jenny Greene. We are confident that this sponsorship will allow us to engage with our customer base and to keep them informed about the new and exciting developments at Aldi.”
Dan Healy, 2fm director of radio sales added, “This is a very significant deal for 2fm for many reasons as the station has transformed within the last year. After only nine short months on air, it’s very encouraging for both The Nicky Byrne Show with Jenny Greene and 2fm that a huge retail brand such as Aldi has confidence in both the programme and the stations new schedule. I feel this is a perfect match as both brands are aligned and growing at a fast rate. We look forward to working with Aldi for many years to come.”
© 2014 - Checkout Magazine by Genna Patterson
