Sainsbury's, Britain's second biggest supermarket group, has linked up with online meal ordering and delivery firm Just Eat Takeaway, to add faster home delivery for groceries across the country.
Shoppers will be able to order items from Sainsbury's for delivery in under 30 minutes using the Just Eat app.
The partnership will launch with more than 175 stores by the end of February, with a further roll-out across the country in 2023.
Sainsbury's has its own online delivery service, including its 'Chop Chop' service that delivers in 60 minutes.
New Partnerships
Just Eat already has partnership deals in Britain with Asda, the UK's No. 3 supermarket group, wholesaler Booker, which is part of market leader Tesco, and fast food group Greggs.
Last week Sainsbury's reported better-than-expected Christmas trading.
According to market researcher NielsenIQ, while online sales rose 2.8% in December, such sales fell to 10.4% of the UK grocery market, versus 11.2% in December 2021.
On 11 January, the UK's second largest supermarket chain after Tesco had previously forecast 2022-23 underlying pre-tax profit of between £630 million and £690 million ($767-$840 million).
It made £730 million in 2021-22.
Prior to the update analysts were on average forecasting £644 million, according to a company compiled consensus.
Read More: Britain's Sainsbury's Raises Profit Sights After Christmas Sales Rise
News by Reuters, edited by Donna Ahern, Checkout. For more retail stories, click here. Click subscribe to sign up for the Checkout print edition.
