Cadbury has announced that it is to team up with the GAA and Musgrave to launch Moro GAA, a themed limited edition variant of its Moro chocolate bar.
The bar will go on sale exclusively in Musgrave-operated stores from April, a deal that brings together two of the GAA's key sponsors.
The GAA's stadium and commercial director Peter McKenna told The Irish Times that the product will not be a brand new bar, "but it will be heavily branded with the GAA."
He told the paper that prizes will be offered as part of the launch, such as "let’s say, Bernard Brogan to come and train your team. […] We are looking at combining a healthy endeavour with a treat."
© 2013 - Checkout Magazine by Stephen Wynne-Jones
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