Top executives from across the FMCG and grocery retail sectors were in attendance at the Checkout FMCG Awards 2018, which took place at the Mansion House, Dublin, last Friday (28 September).
Síle Seoige was the host on the day and a total of 25 awards were presented at the lunchtime event.
The awards, now in its ninth year, paid tribute to the leading brand innovations and marketing campaigns of the past year, with some of the biggest names in the sector being honoured.
Among the biggest winners were Beiersdorf which took the prize for Branded Supplier of the Year (Non-Food); Britvic Ireland, which was named Branded Supplier of the Year (Food & Beverage); and Heineken Ireland, which won the Branded Supplier of the Year (Alcohol) award.
The annual Checkout Brand Legacy Award was presented to Fyffes which celebrates its 130th birthday this year.
Elsewhere, there were wins for Kerry Foods – Dairygold ‘Micro Volunteering Campaign’ [Best Integrated Campaign], Largo Foods – Hunky Dorys ‘Buffalo Is How We Roll’; [Best Advertising Campaign (Broadcast/TV/Radio)], the BWG Foods – Londis ‘Local Like You’ campaign [Best Advertising Campaign (Online/Digital)] and Lidl Ireland – Ladies Gaelic Football Association Jersey Campaign
' outdoor campaign [Best Advertising Campaign (Outdoor), sponsored by Clear Channel].
This year, a number of awards were also presented to commemorate brand performance in the Checkout Top 100 Brands report, produced in association with Nielsen.
The event was kindly sponsored by Mixtape Marketing, dunnhumby, CIRRO, PRL GS1 Ireland, SEL and The Sales Institute.
Checkout National FMCG Awards 2018: Full List Of Winners
BEST SALES TEAM/FIELD SALES SUPPORT sponsored by The Sales Institute
Crossell Limited – Crossell - Birds Eye
MOST ECO-FRIENDLY SUPPLIER, sponsored by dunnhumby
Heineken Ireland
MOST ECO-FRIENDLY RETAILER
Musgrave Group
CATEGORY CHAMPIONS, sponsored by PRL
Unilever
BEST PRODUCT RELAUNCH
True Story – SuperValu Signature Tastes
BEST SPONSORSHIP/BRAND ASSOCIATION (BY AN FMCG BRAND)
Largo Foods – King Crisps #KingOfTheHill
BEST SPONSORSHIP BY A RETAILER/SYMBOL GROUP
Lidl Ireland – Ladies Gaelic Football Association
MOST BRANDS IN THE TOP 100
Mars
BRANDED SUPPLIER OF THE YEAR (FOOD & BEVERAGE)
Britvic Ireland
BRANDED SUPPLIER OF THE YEAR (NON-FOOD)
Beiersdorf
BRANDED SUPPLIER OF THE YEAR (ALCOHOL)
Heineken Ireland
HIGHEST NEW ENTRY (FOOD & BEVERAGE)
Keoghs
BEST CHARITABLE INITIATIVE BY A SUPPLIER OR RETAILER, sponsored by Mixtape Marketing
Gala Retail – Special Olympics Ireland
BEST NEW PRODUCT LAUNCH (FOOD), sponsored by GS1
Cully & Sully – New Broth Range
BEST NEW PRODUCT LAUNCH (NON-FOOD), sponsored by Cirro
NIVEA MEN
MOST IMPROVED BRAND (FOOD & BEVERAGE)
Monster
BEST NEW PRODUCT LAUNCH (BEVERAGE)
Heineken Ireland – Appleman’s Cider
BEST ADVERTISING CAMPAIGN (BROADCAST/TV/RADIO)
Largo Foods – Hunky Dorys ‘Buffalo Is How We Roll’
HIGHEST NEW ENTRY (NON-FOOD)
Cushelle
BEST ADVERTISING CAMPAIGN (ONLINE/DIGITAL)
BWG Foods – Londis ‘Local Like You’
BEST ADVERTISING CAMPAIGN (OOH)
Lidl Ireland – Ladies Gaelic Football Association Jersey Campaign
BEST INTEGRATED CAMPAIGN
Kerry Foods – Dairygold ‘Micro Volunteering Campaign’
CHECKOUT BRAND LEGACY AWARD
Fyffes
For further information contact: Donna Ahern, News Editor on [email protected] or call: (01) 236 5827.
© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.
