Circle K, has recently announced that a new ‘Bricks for Care’ creative fundraising initiative will run at 22 participating sites nationwide, excluding Circle K Express sites.
According to the forecourt and convenience retailer, from 2 August to 31 October inclusive, customers can donate and recycle pre-loved LEGO at participating Circle K stores nationwide, which campaign partners, DPD, will bring to Jack and Jill boutiques so that they can be re-sold, generating much-needed funds for the charity.
Gillian McGowran, director of market development at Circle K Ireland, highlighted, "By donating and recycling any pre-loved LEGO at a Circle K, not only will the LEGO go a worthy new home, but all funds raised will support local Jack and Jill families in the community."
Read More: Circle K Christmas Charity Initiative Raises €40,000 For Jack And Jill Foundation
The Jack and Jill Children’s Foundation
The Jack and Jill Children’s Foundation is an Irish children’s charity that funds and delivers vital in-home nursing, respite support, and end-of-life care for children from birth to six years of age who have highly complex and life-limiting medical conditions.
Carmel Doyle, CEO of the Jack and Jill Children’s Foundation explained that the children's charity has a "mammoth fundraising hill to climb every year, with only 25% of our €6.8 million annual budget coming from the HSE."
Commenting on the initiative, she said, "We invite families, preschools, schools and businesses across the country to donate their pre-loved LEGO to Jack and Jill, because every €18 raised through this LEGO recycling drive will fund one hour of home nursing care for a local family under our care."
Brand Ambassador
Circle K ambassador, soccer star and broadcaster Stephanie Roche was at Circle K Stillorgan Road to officially launch the 'Bricks for Care' campaign.
Roche, concluded, “The Jack and Jill Children’s Foundation is very close to my heart, and I am delighted to support this brilliant initiative that makes it so easy for the public to support the charity’s important work."
For terms and conditions, and a full list of participating sites in the ‘Bricks for Care’ recycling initiative, click here.
