Canadian Forecourt retailer Circle K has launched a €500,000 programme of special offers for customers of its garage forecourt stores as it rolls out its brand across Ireland over the next 12 months, according to the Irish Times.
After rebranding itself from Topaz Energy, the forecourt retailer will be offering fuel vouchers, free car washes and offers on food and coffee in store.
Store Rebranding
The forecourt retailer made the announcement today (Monday 28 May), coinciding with the unveiling of the newly branded Circle K site in Dublin’s Citywest Business Campus.
Niall Anderton, managing director of Circle K Ireland, told the Irish Times “I am delighted to unveil one of our newly branded Circle K sites which marks the official rollout of the nationwide rebrand.”
Topaz began rebranding as Circle K in early April, with €20 million allocated to change its more than 420 forecourts across the country over the next 18 months.
Canadian firm Alimentation Couche-Tard bought Topaz from businessman Denis O’Brien in 2015 in a deal valued at over €400 million.
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.
