Behaviour & Attitudes has published its latest Consumer Confidence Tracker for the first quarter of 2017.
The report finds ‘significant improvement’ in consumer confidence during that period, with the macro economy in particular seeing extremely positive results. GNP and GDP are at their highest levels since the economic downturn and consumer attitudes are rising to reflect that.
According to Behaviour & Attitudes’ survey, which was based on a sample of 1,014 adults quote controlled to reflect the average Irish population, consumer outlook has been positive both for Dubliners and those living outside Dublin. Nevertheless, Dubliners continue to be more confident generally, twice the degree of those living outside the capital.
Positivity has also returned to estimations of personal asset value, according to the survey. Attitudes toward personal finances and disposable income have also improved.
The report notes however that consumers remain cautious with regards spending and that the majority of respondents expect their savings to remains unchanged for the year.
Behaviour & Attitudes is Ireland’s largest independently owned research company specialising in the retail and shopper sector.
© 2017 - Checkout Magazine by Donncha Mac Cóil
