NIQ (formerly known as NielsenIQ) has recently appointed David Berry as its new country manager for Ireland.
In his new role, Berry will oversee business in the Irish market and work closely with manufacturers and retailers, to ‘develop and implement tailored solutions’.
According to NIQ, he will also be leading the Irish-market roll-out of NIQ Discover, a platform that allows retailers and manufacturers to effectively use the power of data to successfully compete in today’s challenging business environment and, at the same time, make their business more efficient.
“I am pleased to announce David’s appointment,” said Rachel White, managing director, UK and Ireland, at NIQ.
“His expertise of the Irish retail landscape and track record of success make him the ideal leader to drive our business forward.
“David has worked with leading brands, retailers, and government agencies across the Irish grocery market, and I am confident that his passion for delivering meaningful insights and impactful solutions will benefit our clients.”
Wealth Of Knowledge
Berry brings a wealth of knowledge, with more than 20 years of experience within the market research and information sector.
He joins NIQ from Kantar, where he has worked as managing director for Ireland for the past five years.
“I am excited to be joining at a time of significant transformation and innovation for NIQ in Ireland, with the move to a market-leading new platform, NIQ Discover, which empowers companies to dive deeper into insights and tell the full story across data,” said Berry.
“I am looking forward to working with the NIQ Ireland team to deliver value for our clients and help them make informed decisions, which lead to sustainable growth.”
A graduate of Cardiff University, Berry has lived in Ireland for 15 years.
As an expert in consumer and retailer trends, he also regularly features in the business and consumer press.
