Daybreak has announced its plans to open 37 new stores this year, in a €8.2 million investment.
The move will also support up to 500 jobs across local communities, bringing the total employment figure at Daybreak to almost 4700.
The expansion and investment programme will bring the Daybreak network to 360 stores nationwide by 2025, the retailer noted.
Speaking about the announcement, Thomas Morrison, head of retail, Musgrave MarketPlace, said, “At Daybreak, we strive to deliver the best value and exceptional quality Irish products to customers.
"As consumer demand for high-quality food-to-go increases, we are responding by introducing new products. In particular, the market for evening meals is performing very strongly and we are responding with a new Daybreak own-brand meals solution which will enhance our offering and brand image.”
Sales Increase
According to the convenience group which operated by Musgrave, its store network saw sales increase by 15% in 2022 compared to 2019 (the last non-COVID impacted year).
Allied to this the retailer noted that its revamped stores alone saw sales grow by 22%, last year.
In addition, the company has successfully developed a range of sub-brands including fresh food-to-go brand ‘Munch & Co’, ice cream brand ‘Lickety Split’ and coffee brand ‘9Grams’, during the period.
Thomas, added, “We are also cognisant that these are challenging times, with increased living costs and rising inflation. We’re continuously adapting to meet our customers’ needs and give them the best possible value."
© 2023 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more technology news, click here. Click subscribe to sign up for the Checkout print edition.
