Dunnes Stores continues to hold the highest market share among all grocery retailers, with 23.7%.
That is according to the latest grocery market share figures from Kantar in Ireland, which show that the Irish retailer achieved 10.8% growth year-on-year and a boost in new shoppers, contributing an additional €23.9 million to its overall performance.
Dunnes welcomed the strongest growth in new shoppers and volume per trip among all the retailers in the four weeks to 29 October 2023.
Tesco holds a 22.5% share of the market, with 11.3% growth year-on-year.
Tesco had the strongest frequency growth among all retailers, up by 13.1% year-on-year, alongside new shopper arrivals, which contributed an additional €81.7 million to its overall performance.
SuperValu holds a 20.6% share of the market with growth of 6%.
SuperValu shoppers made the most trips in store among all retailers, on average 22.3 trips, alongside an increase volume per trip, which contributed an additional €32.6 million to its overall performance.
Lidl holds a 13.5% share of the market with growth of 10.7% year-on-year.
More frequent trips contributed an additional €43.1 million to its overall performance.
Aldi holds a 12.1% market share, with growth of 2.6% year-on-year, while more frequent trips contributed an additional €25.9 million to its overall performance.
Overall Take-Home Grocery Sales
The latest Kantar data shows that take-home grocery sales in Ireland increased by 7.2% during the four week period.
While shoppers visited stores more often in October, with an average of 20.1 trips over the month (up by 3.6%), volumes per trip continued to decline compared to last year (down by 5.9%).
Grocery inflation sits at 9.8% in the 12 weeks to 29 October, and provided welcome news for consumers as it dropped into single figures for the first time this year.
Emer Healy, business development director at Kantar, commented, “This is the sixth month in a row that there’s been a drop in inflation, although it’s still high.
"Compared to last month’s inflation rate of 10.5%, there has been a significant drop of 0.7%.
"The positive news is that this is the lowest inflation level we have seen since September 2022, and we expect this to continue to decline over the coming months.”
Festive Season
According to the research, as the festive season approaches and Christmas hits the supermarkets early, consumers are already reaching for more branded and premium own label products.
More indulgent categories are benefiting as a result, with seasonal biscuits and take-home confectionery all seeing more accelerated growth rates on promotion year-on-year.
The general outlook is slowly starting to improve for Irish consumers, with Kantar’s latest pressure group survey revealing that 16% of Irish households expect their finances to improve in the next 12 months.
Online sales remained strong over the 12-week period, up by 28% year-on-year, with shoppers spending an additional €39.6 million on grocery retail platforms.
Read More: Dunnes Leads The Way As Ireland’s Top Grocer
