For the second Christmas in a row and the fourth consecutive period overall Dunnes was Ireland’s leading retailer, accounting for 23% of the grocery market – its highest Christmas share since 2013.
The latest grocery market share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 30 December 2018, showed that Dunnes was the only one of the three biggest retailers to see a rise in shopper numbers, with almost 31,000 extra households visiting its stores compared to last year.
The retailer also performed strongly in the key battleground of Dublin, accounting for 27.2% of grocery sales in the capital.
Tesco and Supervalu recorded market shares of 22.3% and 21.8% respectively.
Despite showing a share decline on last year, both posted sales growth with Tesco’s performance primarily bolstered by its private label ranges, which contributed 57% of overall growth, and its premium Tesco Finest offering, which grew by 4.8%.
“Irish shoppers showed a willingness to splash out over the festive break,” said Douglas Faughnan, consumer insight director at Kantar Worldpanel, comments:
Branded and premium private label ranges grew by 3.8% and 11.2% respectively as shoppers spoiled themselves and their families over Christmas.
Meanwhile, SuperValu will have benefited from any last-minute top up shopping on Christmas Eve due to its convenient store network and strong fresh food offering.
Strongest Performers
Aldi and Lidl were the strongest performing retailers over the 12 week period, with growth of 8.8% and 4.6% respectively meaning both retailers achieved their highest ever Christmas share, the report indicated.
“The impact Aldi and Lidl have made on the ultra-competitive Irish grocery landscape is evidenced by the fact that more than 70% of households visited each retailer in the 12 weeks to 30 December,” said Faughnan.
“Own label products still account for the majority of both retailers’ sales, but it was the premium end of these lines which recorded the strongest growth.”
Record Festive Period
Overall the report showed that the Irish grocery market grew by an impressive 3.0% over the period, ensuring a record festive period for retailers.
“The fact that Christmas fell on a Tuesday meant shoppers could take advantage of a full weekend of trading before the big day, and Saturday 22 December proved the most popular day for Christmas grocery shopping,” he added.
“The Irish public spent an additional €25 million compared with the previous Saturday, making it the biggest trading day of the year with €75 million going through tills.”
© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.
